Products
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Kids crew sock 7-pack in stripe
Finding a just-right sock can be a real challenge, so we set out to make the very best. The result? Socks that feature itch-free, bump-free seams, a stay-put fit, in all your kid’s favorite colors and patterns. Smooth, bump-free toe seams Non-skid soles on...- $16.35
$54.50- $16.35
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Kids crew sock in candy canes
Because feet love a festive moment, too. Wear them with matching candy cane PJs, or as a sweet, wintery touch to any outfit.71% cotton, 26% polyamide, 3% spandexFabric: 71% cotton, 26% polyamide, 3% spandex.Feel: Super soft and smooth with a tiny bit of stretch.- $3.75
$12.50- $3.75
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Kids crew socks in hearts
Because feet love getting a little festive for Valentine’s Day, too! 67% cotton, 30% polyamide, 3% elastane Heels are color-coded by size to simplify laundry day sorting Sizes XS and S have non-skid soles Fabric: 67% cotton, 30% polyamide, 3% elastaneFeel: Super soft and...- $3.45
$11.50- $3.45
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Kids crewneck sweater
Layer-friendly, machine washable, and enthusiastically proclaimed "The softest sweaters my son has ever owned!!!" by customer Autumn.Fabric: 100% cotton; pre-washed to minimize shrinkage. Machine washable.Feel: Soft and naturally stretchy, with a magically lightweight warmth. Learn more.Fit: True to size, close-fitting. Size up for a...- $10.35
$34.50- $10.35
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Kids crewneck sweater in rainbow stripe
A sweater featuring our brightest rainbow that absolutelyqualifies as dressed-up enough. And unlike most sweaters in the world, ours loves the washing machine. Made with a just-right fit that makes layering a breeze, and a slightly thicker knit for extra warmth. (Yeah, our entire...- $17.85
$59.50- $17.85
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Kids crewneck sweater seasonal colors
Layer-friendly, machine washable, and enthusiastically proclaimed "The softest sweaters my son has ever owned!!!" by customer Autumn.Fabric: 100% cotton; pre-washed to minimize shrinkage. Machine washable.Feel: Soft and naturally stretchy, with a magically lightweight warmth. Learn More.Fit: True to size, close-fitting. Size up for a...- $10.35
$34.50- $10.35
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Kids cross-back tank dress in beach balls
A soft-as-can-be, carefree tank dress that rolls with every summer adventure. 100% cotton jersey Cross-over V-back detail Side pockets Fabric: 100% cotton jersey; pre-washed to minimize shrinkage.Feel: Incredibly soft and breathable. Learn more.- $10.35
$34.50- $10.35
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Kids cross-back tank dress in checkerboard
A dress that checks all the boxes for those sunny days when you have to jump from camp to cookout. 100% cotton jersey Cross-over V-back detail Side pockets Fabric: 100% cotton jersey; pre-washed to minimize shrinkage.Feel: Incredibly soft and breathable. Learn more.- $10.35
$34.50- $10.35
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Kids cross-back tank dress in under the sea
Dressed-up enough for piano recitals yet comfy enough for park hangs, with our favorite things from under the sea in a rainbow of beachy colors. 100% cotton jersey Cross-over V-back detail Side pockets Fabric: 100% cotton jersey; pre-washed to minimize shrinkage.Feel: Incredibly soft and...- $10.35
$34.50- $10.35
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Kids cross-back tiered tank dress
An easy addition to their dress lineup that’s dressed-up enough for piano recitals yet comfy enough for park hangs, 100% cotton jersey Cross-over V-back detail Side pockets Fabric: 100% cotton jersey; pre-washed to minimize shrinkage.Feel: Incredibly soft and breathable. Learn more.- $8.85
$29.50- $8.85
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Kids crossback swim top
The official uniform of "Can we go to the pool? Please?" 80% recycled nylon/20% spandex UPF 50+ protection Crossback straps Hits above the hip Front is lined Fabric: 80% recycled nylon/20% spandex, with UPF 50+ protection. Bright azalea is 82% recycled poly/18% spandex.Feel: Lightweight,...- $7.35
$24.50- $7.35
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Kids cutout rainbow tee
Some people put slogans on tees–we put rainbows on them instead. 100% cotton slubFabric: 100% cotton slub; pre-washed to minimize shrinkage.Feel: Soft with a light and laidback texture. Learn more.- $5.85
$19.50- $5.85
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Kids denim jacket
Denim jackets are a classic in any closet, but a lot tend to be stiff and scratchy. So we made our own version with our signature softness and just-right stretch.Fabric: 74% cotton, 24% recycled polyester, 2% spandex; pre-washed to minimize shrinkage.Feel: Always soft and...- $17.85
$59.50- $17.85
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Kids dino tee
An easy tee that stands tall against the rest. Without a logo or slogan in sight.100% cotton slubFabric: 100% cotton slub; pre-washed to minimize shrinkage.Feel: Soft with a light and laidback texture. Learn more.- $5.85
$19.50- $5.85
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Kids easy pocket tee in tie-dye
Meet our relaxed pocket tee—soft and easy, with groovy tie-dye that’s hand-dyed to give that “made-at-camp” look and feel. 100% cotton slub Front pocket Relaxed fit Fabric: 100% cotton slub; pre-washed to minimize shrinkage.Feel: Soft with a light and laidback texture. Learn more.- $8.85
$29.50- $8.85
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Kids easy sweatshirt dress in rainbow stripe
You know when you want to wear a sweatshirt and a dress at the same time? Enter the sweatshirt dress. Made from cozy 100% cotton french terry, it's the softest way to do dressed-up and laid-back all at once. 100% cotton french terry Relaxed...- $14.40
$48.00- $14.40
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Kids easy tank
The easiest route to getting dressed for bare-shoulder, balmy days—it's even in the name. 100% cotton slub Swingy & relaxed with an a-line silhouette; slightly shorter in length. Fabric: 100% cotton slub; pre-washed to minimize shrinkage.Feel: Soft with a light and laidback texture. Learn...- $4.35
$14.50- $4.35
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Kids easy tank in rainbow stripe
The easiest route to getting dressed for bare-shoulder, balmy days, with a dose of mood-boosting rainbow stripes. 100% cotton slub Swingy & relaxed with an a-line silhouette; slightly shorter in length. Fabric: 100% cotton slub; pre-washed to minimize shrinkage.Feel: Soft with a light and...- $5.85
$19.50- $5.85
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Kids Elmo tee
Celebrating Sesame Street’s ever-optimistic Elmo, this simple graphic tee brings kindness and color to the neighborhood.Primary x Sesame Street is a new collection that celebrates color, kindness, and being yourself, made for the neighborhood—and everyone in it. 100% cotton slub Visit our blog to...- $5.85
$19.50- $5.85
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Kids fair isle sweater
Our fair isle sweaters were such a hit last year, we decided to bring them back in even more colors! It's the ultimate ode to holiday cozy, and perfect for dressing up or down with pants, skirts, jeans, you name it.100% cottonFabric: 100% cotton;...- $17.85
$59.50- $17.85
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