Products
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Clearance kids organic pj short in sunrise rainbow stripe
These PJs feature the dreamy softness and just-right stretch we’re famous for, in shorts length to end the season’s nighttime chorus of, “I’m too hot!” (You're welcome.) Fabric: 100% organic cotton rib that's free of toxic chemicals, making it kind on the skin &...- $5.40
$18.00- $5.40
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Clearance Kids organic rainbow clovers PJ set
Finding the perfect buttery soft PJs is like reaching the pot of gold at the end of the rainbow. Lucky you, kiddo. 100% organic cotton interlock GOTS certified product Designed to fit snugly to meet CPSC requirements (read more below) Fabric: 100% organic cotton...- $13.50
$45.00- $13.50
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Clearance kids organic short sleeve pj top
A building block of a kid's closet, known for its softness, quality, and colors you can't find anywhere else. Says customer Amy: "My kids consistently go back to their Primary PJs as their first choice every night because they are so soft, comfortable and...- $4.35
$14.50- $4.35
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Clearance kids organic short sleeve pj top in sunrise rainbow stripe
These PJs feature the dreamy softness and just-right stretch we’re famous for, in short sleeves to end the season’s nighttime chorus of, “I’m too hot!” (You're welcome.) Fabric: 100% organic cotton rib that's free of toxic chemicals, making it kind on the skin &...- $5.40
$18.00- $5.40
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Clearance kids parka puffer coat
Brave any forecast in our warmest puffer yet. Made to last through many wears, washes, and winters, and crafted to keep kids cozy and comfortable. 100% recycled polyester Hood is lined with 100% recycled polyester teddy fleece Eco-friendly wind and water-repellent finish (BIONIC-FINISH® ECO)...- $29.40
$98.00- $29.40
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Clearance kids pull-on pocket skirt in rainbow apples
You couldn't pick a better skirt for their fall wardrobe. In-cider info: it's soft, airy, and light for layering over leggings. 100% cotton poplin Side pockets for knick-knacks Fully lined Fabric: 100% cotton poplin; naturally wrinkle-resistant, and pre-washed to minimize shrinkage.Feel: Soft, lightweight, and...- $11.85
$39.50- $11.85
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Clearance kids rainbow plaid skirt
It’s no surprise that we love rainbows. We also really love a plaid moment. So we were like, “What if we put them together?!” The result? This festive, unfussy skirt (with pockets, of course).Fabric: 100% cotton poplin; naturally wrinkle-resistant, and pre-washed to minimize shrinkage.Feel:...- $11.85
$39.50- $11.85
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Clearance kids rainbow trim cardigan
A classic knit sweater featuring our signature Primary pop of rainbow and a great weight for layering during playtime, party time, and picnics at the park. Sweater knit: 100% cotton knit Functional buttons Rainbow trim collar and cuffs Fabric: 100% cotton; pre-washed to minimize...- $14.40
$48.00- $14.40
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Clearance kids rainbow trim drawstring pocket skort
A little bit sporty, a whole lotta soft. Our sweatshirt skort features built-in shorts for carefree play, side pockets for stashing knick-knacks, and a pop of rainbow trim (just ‘cus!). Fabric: 100% cotton French terry; pre-washed to minimize shrinkage.Feel: Naturally soft with a breathable thickness...- $11.85
$39.50- $11.85
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Clearance kids recess dress in rainbow cutout suns
Recess is a state of mind. Bring a dose of play and wonder to their wardrobe with this customer-favorite sunny day staple, in a print that’s brighter than the sun. 100% cotton slub Side pockets Fabric: 100% cotton slub; pre-washed to minimize shrinkage.Feel: Soft...- $10.35
$34.50- $10.35
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Clearance kids smocked tank dress
We like to call this dress the “go-between”: it’s soft like a tee, but the smocked top makes it an A+ choice for those sunny days when you have to jump from playground to playdate to party. 100% cotton slub Side pockets for lucky...- $8.85
$29.50- $8.85
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Clearance kids star sweatshirt
Stay warm and shine bright–without a single flake of glitter–in this super soft, layer-friendly sweatshirt.100% cotton french terryFabric: 100% cotton French terry; pre-washed to minimize shrinkage. Feel: Naturally soft with a breathable thickness that stands up to play. Learn more.- $10.35
$34.50- $10.35
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Clearance kids sweatshirt dress in bold blooms
You know when you want to wear a sweatshirt and a dress at the same time? Enter this fresh pick for their fall-to-winter wardrobe. Stretch french terry: 95% cotton, 5% spandex Functional drawstring waist Side pockets for rocks and Legos Fabric: 95% cotton/5% spandex;...- $14.40
$48.00- $14.40
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Clearance kids sweatshirt dress in confetti dots
You know when you want to wear a sweatshirt and a dress at the same time? Cue the confetti, and enter our uber-cozy sweatshirt dress. Stretch french terry: 95% cotton, 5% spandex Functional drawstring waist Side pockets for rocks and Legos Fabric: French terry,...- $14.40
$48.00- $14.40
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Clearance kids sweatshirt dress in mini moonlight
You know when you want to wear a sweatshirt and a dress at the same time? It’s like the stars have aligned with this uber-cozy sweatshirt dress. Stretch french terry: 95% cotton, 5% spandex Functional drawstring waist Side pockets for rocks and Legos Fabric:...- $14.40
$48.00- $14.40
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Clearance kids sweatshirt dress in rainbow confetti stars
You know when you want to wear a sweatshirt and a dress at the same time? Enter the sweatshirt dress. An uber-cozy dress with a drawstring waist and confetti stars.Fabric: 100% cotton French terry; pre-washed to minimize shrinkage. Feel: Naturally soft with a breathable thickness...- $14.40
$48.00- $14.40
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Clearance organic long sleeve babysuit
A building block of baby's closet, known for its softness , lasting quality, and colors you can't find anywhere else. Says customer Allison: "The new ones look just as good as the ones passed down by the cousins."Fabric: 100% organic cotton rib that's free...- $3.75
$12.50- $3.75
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Clearance organic long sleeve babysuit in seasonal colors
A building block of baby's closet, known for its softness , lasting quality, and colors you can't find anywhere else. Says customer Allison: "The new ones look just as good as the ones passed down by the cousins."Fabric: 100% organic cotton rib that's free...- $3.75
$12.50- $3.75
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Kids Abby tee
Celebrating Sesame Street’s fairy-in-training Abby, this simple graphic tee brings magic and color to the neighborhood.Primary x Sesame Street is a new collection that celebrates color, kindness, and being yourself, made for the neighborhood—and everyone in it. 100% cotton slub Visit our blog to...- $5.85
$19.50- $5.85
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Kids ankle sock 3-pack in rainbow mix
The shy sock who prefers to keep a low profile. Features heels that are color-coded by size to make laundry day sorting a breeze. 78% cotton / 19% polyamide / 3% elastane Bump-free toe seams for extra comfort Sizes XS and S have non-skid...- $7.95
$26.50- $7.95
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