Products
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Kids baseball rash guard and board short set
A go-to set for all-day fun in the sun, made with UPF 50+ protection.Long sleeve baseball rash guard: 80% recycled nylon/20% spandex UPF 50+ protection Long sleeves for slather-free sun protection Color block board short: 100% recycled polyester Knit boxer brief FlexLiner: 94% recycled...- $20.70
$69.00- $20.70
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Kids beetle tee
Tell me you love bugs with a tee that doesn’t say, “Bugs Rule!”100% cotton slubFabric: 100% cotton slub; pre-washed to minimize shrinkage.Feel: Soft with a light and laidback texture. Learn more.- $5.85
$19.50- $5.85
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Kids Big Bird tee
Celebrating Sesame Street’s most compassionate tall bird, this simple graphic tee brings a warm heart and cheerful color to the neighborhood.Primary x Sesame Street is a new collection that celebrates color, kindness, and being yourself, made for the neighborhood—and everyone in it. 100% cotton...- $5.85
$19.50- $5.85
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Kids bike short
Kiss those training wheels goodbye, because these super soft bike shorts with a stretch that never fades will have your kid feeling like they can conquer the big hills. Try wearing them under any of our dresses! Customer Steve C. says, “My 7-year-old lives...- $4.95
$16.50- $4.95
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Kids bike short in seasonal colors
Kiss those training wheels goodbye, because these super soft bike shorts with a stretch that never fades will have your kid feeling like they can conquer the big hills. Try wearing them under any of our dresses! Customer Steve C. says, “My 7-year-old lives...- $4.95
$16.50- $4.95
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Kids bikini 7-pack in fall mix
Meet your kid's new favorite underwear: simple, colorful, and made with smooth seams and a soft waistband for everyday comfort. 95% cotton, 5% spandex Snug but comfy fit Smooth, flat seams No-roll waistband Fabric: 95% cotton/5% spandex; machine washable.Feel: Snug but comfy fit with...- $20.85
$69.50- $20.85
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Kids bikini 7-pack in solid neutral mix
These “toddler and mom approved” (customer Danielle W.’s words, not ours) undies are soft, stretchy, and smooth. We also designed them to be especially easy for kids to get on and off by themselves! 95% cotton/5% spandex Smooth, flat seams No-roll waistband Fabric: 95%...- $20.85
$69.50- $20.85
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Kids bikini 7-pack in solid rainbow mix
These “toddler and mom approved” (customer Danielle W.’s words, not ours) undies are soft, stretchy, and smooth. We also designed them to be especially easy for kids to get on and off by themselves! 95% cotton/5% spandex Smooth, flat seams No-roll waistband Fabric: 95%...- $20.85
$69.50- $20.85
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Kids board short in rainbow stripe
Gear up for all-day fun in the sun with these quick-drying board shorts, with rainbow stripes that mix-and-match with all their other Primary swim. 100% recycled polyester Knit boxer brief FlexLiner: 94% recycled polyester, 6% spandex; chafe-free, soft, light, and breathable for all-day fun UPF...- $11.85
$39.50- $11.85
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Kids boardwalk dress in rainbow checkerboard
A dress that checks all the boxes for those sunny days when you have to jump from camp to cookout. 100% cotton jersey Side pockets Fabric: 100% cotton jersey; pre-washed to minimize shrinkage.Feel: Incredibly soft and breathable. Learn more.- $10.35
$34.50- $10.35
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Kids boardwalk dress in rainbow stripe
Bright and bold with a different color for every stripe, this dress is bound for fun from playground to playdate to party. 100% cotton jersey Side pockets Fabric: 100% cotton jersey; pre-washed to minimize shrinkage.Feel: Incredibly soft and breathable. Learn more.- $10.35
$34.50- $10.35
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Kids boxer brief 7-pack in fall mix
Meet your kid's new favorite underwear: simple, colorful, and made with smooth seams and a soft waistband for everyday comfort. 95% cotton, 5% spandex Snug but comfy fit Smooth, flat seams Wide, no-roll waistband Fabric: 95% cotton/5% spandex; machine washable.Feel: Snug but comfy fit...- $20.85
$69.50- $20.85
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Kids boxer brief 7-pack in solid neutral mix
These “toddler and mom approved” (customer Danielle W.’s words, not ours) undies are soft, stretchy, and smooth. We also designed them to be especially easy for kids to get on and off by themselves! 95% cotton/5% spandex Smooth, flat seams No-roll waistband Fabric: 95%...- $20.85
$69.50- $20.85
- Unit price
- per
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Kids boxer brief 7-pack in solid rainbow mix
These “toddler and mom approved” (customer Danielle W.’s words, not ours) undies are soft, stretchy, and smooth. We also designed them to be especially easy for kids to get on and off by themselves! 95% cotton/5% spandex Smooth, flat seams No-roll waistband Fabric: 95%...- $20.85
$69.50- $20.85
- Unit price
- per
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Kids brief 7-pack in fall mix
Meet your kid's new favorite underwear: simple, colorful, and made with smooth seams and a soft waistband for everyday comfort. 95% cotton, 5% spandex Snug but comfy fit Smooth, flat seams Wide, no-roll waistband Fabric: 95% cotton/5% spandex; machine washable.Feel: Snug but comfy fit...- $20.85
$69.50- $20.85
- Unit price
- per
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Kids brief 7-pack in solid neutral mix
These “toddler and mom approved” (customer Danielle W.’s words, not ours) undies are soft, stretchy, and smooth. We also designed them to be especially easy for kids to get on and off by themselves! 95% cotton/5% spandex Smooth, flat seams No-roll waistband Fabric: 95%...- $20.85
$69.50- $20.85
- Unit price
- per
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Kids brief 7-pack in solid rainbow mix
These “toddler and mom approved” (customer Danielle W.’s words, not ours) undies are soft, stretchy, and smooth. We also designed them to be especially easy for kids to get on and off by themselves! 95% cotton/5% spandex Smooth, flat seams No-roll waistband Fabric: 95%...- $20.85
$69.50- $20.85
- Unit price
- per
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Kids capri legging
Kids love these for the feel, grown-ups love them for the quality. Says customer Jill: "Material holds up well to trips and falls. Washes up beautifully. Even though these are bold colors, they don't run in the wash." Cotton/spandex: 93% cotton/7% spandex Wide, no-roll...- $5.40
$18.00- $5.40
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Kids capri legging 3-pack
Great things come in threes! Kids love these for the feel, grown-ups love them for the quality. Says customer Jill: "My two-year-old grabs them over other pants all the time. Material holds up well to trips and falls. Washes up beautifully. Even though these...- $16.20
$54.00- $16.20
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Kids capri legging in seasonal colors
Kids love these for the feel, grown-ups love them for the quality. Says customer Jill: "Material holds up well to trips and falls. Washes up beautifully. Even though these are bold colors, they don't run in the wash." Cotton/spandex: 93% cotton/7% spandex Wide, no-roll...- $5.40
$18.00- $5.40
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