Baby (0-24M)

Bring a little backup to your baby’s eating adventures. While they’re busy mapping out applesauce trajectories, you can relax knowing your baby has a welcome canvas for wiping messy little hands and catching stray chin dribbles and best of all, our soft organic cotton...

A classic knit sweater featuring our signature Primary pop of rainbow and a great weight for layering during playtime, party time, and picnics at the park. Sweater knit: 100% cotton knit Functional buttons Rainbow trim collar and cuffs Fabric: 100% cotton; pre-washed to minimize...

Celebrating Sesame Street’s fairy-in-training Abby, this simple graphic tee brings magic and color to the neighborhood.Primary x Sesame Street is a new collection that celebrates color, kindness, and being yourself, made for the neighborhood—and everyone in it. 100% cotton slub Visit our blog to...

S is for slather-free sun protection! Featuring a colorful cast of beloved Sesame Street characters, this quick-drying rash guard is made with UPF 50+ protection for all day fun in the sun. 80% recycled nylon/20% spandex Front half-zip for easy dressing over baby's head...

Celebrating Sesame Street’s most compassionate tall bird, this simple graphic tee brings a warm heart and cheerful color to the neighborhood.Primary x Sesame Street is a new collection that celebrates color, kindness, and being yourself, made for the neighborhood—and everyone in it. 100% cotton...

Celebrating Sesame Street’s lovable blue monster, this simple graphic tee brings an insatiable appetite for cookies and color to the neighborhood.Primary x Sesame Street is a new collection that celebrates color, kindness, and being yourself, made for the neighborhood—and everyone in it. 100% cotton...

Celebrating Sesame Street’s most dramatic mathematician, Count Von Count has a colorful way of making numbers magnificent in the neighborhood. Ah, ahh, ahhh!Primary x Sesame Street is a new collection that celebrates color, kindness, and being yourself, made for the neighborhood—and everyone in it....

Celebrating Sesame Street’s ever-optimistic Elmo, this simple graphic tee brings kindness and color to the neighborhood.Primary x Sesame Street is a new collection that celebrates color, kindness, and being yourself, made for the neighborhood—and everyone in it. 100% cotton slub Visit our blog to...

Celebrating Sesame Street’s bright thinker Gabrielle, this simple graphic tee brings listening, learning, and a great set of space buns to the neighborhood.Primary x Sesame Street is a new collection that celebrates color, kindness, and being yourself, made for the neighborhood—and everyone in it....

Celebrating Sesame Street’s resident Grouch, this simple graphic tee brings charmingly grumpy vibes and color to the neighborhood.Primary x Sesame Street is a new collection that celebrates color, kindness, and being yourself, made for the neighborhood—and everyone in it. 100% cotton slub Visit our...

Celebrating Sesame Street’s enthusiastic Grover, who rarely feels blue, despite the color of his fur (and this graphic tee).Primary x Sesame Street is a new collection that celebrates color, kindness, and being yourself, made for the neighborhood—and everyone in it. 100% cotton slub Visit...

Celebrating Sesame Street's I-Spy loving Julia, this simple graphic tee brings curiosity and color to the neighborhood.Primary x Sesame Street is a new collection that celebrates color, kindness, and being yourself, made for the neighborhood—and everyone in it. 100% cotton slub Visit our blog...

A cheerful cast of Sesame Street characters line this super soft retro ringer tee. Not *not* inspired by our own childhood wardrobes.Primary x Sesame Street is a new collection that celebrates color, kindness, and being yourself, made for the neighborhood—and everyone in it. 100%...

It is us, a cheerful cast of Sesame Street characters! Bright, bold, and ready to be the softest footies in your drawer.Primary x Sesame Street is a new collection that celebrates color, kindness, and being yourself, made for the neighborhood—and everyone in it. 100%...

Celebrating Sesame Street’s caring Rosita, this simple graphic tee brings lots of hugs and color to the neighborhood.Primary x Sesame Street is a new collection that celebrates color, kindness, and being yourself, made for the neighborhood—and everyone in it. 100% cotton slub Visit our...

A Sesame Street character on a super soft retro ringer tee? It's gonna be a sunny day.Primary x Sesame Street is a new collection that celebrates color, kindness, and being yourself, made for the neighborhood—and everyone in it. Heathered cotton: 60% cotton 40% recycled...

A colorful cast of Sesame Street characters for their top drawer. Super soft and stretchy = your kids’ new favorite underwear.Primary x Sesame Street is a new collection that celebrates color, kindness, and being yourself, made for the neighborhood—and everyone in it. 95% cotton,...

A colorful cast of Sesame Street characters for their top drawer. Super soft and stretchy = your kids’ new favorite underwear.Primary x Sesame Street is a new collection that celebrates color, kindness, and being yourself, made for the neighborhood—and everyone in it. 95% cotton,...

A colorful cast of Sesame Street characters for their top drawer. Super soft and stretchy = your kids’ new favorite underwear.Primary x Sesame Street is a new collection that celebrates color, kindness, and being yourself, made for the neighborhood—and everyone in it. 95% cotton,...

Elmo and Cookie Monster are known for being kind and cozy—making them perfect partners for our super soft PJs.Primary x Sesame Street is a new collection that celebrates color, kindness, and being yourself, made for the neighborhood—and everyone in it. 100% organic cotton interlock...