Baby (0-24M)
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Kids capri legging in seasonal colors
Kids love these for the feel, grown-ups love them for the quality. Says customer Jill: "Material holds up well to trips and falls. Washes up beautifully. Even though these are bold colors, they don't run in the wash." Cotton/spandex: 93% cotton/7% spandex Wide, no-roll...- $5.40
$18.00- $5.40
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Kids cotton cardigan
It's soft. It's easily layerable. It lasts! Says customer Shelby: "I bought one a year ago and it washes beautifully and does not pill."Fabric: 100% cotton; pre-washed to minimize shrinkage. Machine washable.Feel: Soft and naturally stretchy, with a magically lightweight warmth. Learn More.Fit: True...- $11.85
$39.50- $11.85
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Kids cotton cardigan seasonal
It's soft. It's easily layerable. It lasts! Says customer Shelby: "I bought one a year ago and it washes beautifully and does not pill."Fabric: 100% cotton; pre-washed to minimize shrinkage. Machine washable.Feel: Soft and naturally stretchy, with a magically lightweight warmth. Learn More.Fit: True...- $11.85
$39.50- $11.85
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Kids crewneck sweater
Layer-friendly, machine washable, and enthusiastically proclaimed "The softest sweaters my son has ever owned!!!" by customer Autumn.Fabric: 100% cotton; pre-washed to minimize shrinkage. Machine washable.Feel: Soft and naturally stretchy, with a magically lightweight warmth. Learn more.Fit: True to size, close-fitting. Size up for a...- $10.35
$34.50- $10.35
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Kids crewneck sweater seasonal colors
Layer-friendly, machine washable, and enthusiastically proclaimed "The softest sweaters my son has ever owned!!!" by customer Autumn.Fabric: 100% cotton; pre-washed to minimize shrinkage. Machine washable.Feel: Soft and naturally stretchy, with a magically lightweight warmth. Learn More.Fit: True to size, close-fitting. Size up for a...- $10.35
$34.50- $10.35
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Kids StayCool pullover hoodie
This sweat-wicking layer is lovingly referred to as a "Ninja shirt!" by customer Michelle's son. Need we say more? StayCool: 90% recycled polyester/10% spandex UPF 50+ protection 4-way stretch Thumbholes Fabric: 90% recycled polyester/10% spandex that wicks sweats, dries fast, and has UPF 50+...- $11.85
$39.50- $11.85
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Kids cotton cardigan in seasonal colors
It's soft. It's easily layerable. It lasts! Says customer Shelby: "I bought one a year ago and it washes beautifully and does not pill."Fabric: 100% cotton; pre-washed to minimize shrinkage. Machine washable.Feel: Soft and naturally stretchy, with a magically lightweight warmth. Learn More.Fit: True...- $11.85
$39.50- $11.85
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Kids quarter sock 3-pack
You're welcome, chilly ankle bones. No more mis-matched socks on laundry day with our new size color coding system, inspired by a customer suggestion (each size has a unique toe/heel color)! Smooth, bump-free toe seam for ultra comfort Hits just above the ankle Primary...- $6.75
$22.50- $6.75
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Kids tights
Bringing dresses and winter together since forever.Fabric: 78% cotton, 19% polyamide, 3% elastane.Fit: Made with smooth, bump-free toe seams; sizes S have non-skid soles.- $5.85
$19.50- $5.85
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Kids under short
A building block of a kid's closet, known for its softness, quality, and colors you can't find anywhere else. Says customer Jennifer: "Our previous batch of Primary undershorts lasted YEARS of regular wear...we only replaced because she outgrew them!" Cotton/spandex: 93% cotton/7% spandex 4-way...- $3.75
$12.50- $3.75
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Kids under short 3-pack
So kids can do cartwheels and backflips like a boss. Cotton/spandex: 93% cotton/7% spandex 4-way stretch Hemmed just above mid-thigh Also sold individually and in a 5-pack Fabric: 93% cotton/7% spandex; pre-washed to minimize shrinkage.Feel: Super smooth and comfortable. Learn more.Fit: Snug but comfy...- $11.25
$37.50- $11.25
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Kids under short in seasonal colors
A building block of a kid's closet, known for its softness, quality, and colors you can't find anywhere else. Says customer Jennifer: "Our previous batch of Primary undershorts lasted YEARS of regular wear...we only replaced because she outgrew them!"Fabric: 93% cotton/7% spandex; pre-washed to...- $3.75
$12.50- $3.75
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Kids long sleeve oxford shirt
We set out to do the impossible, and create uniform styles that kids will actually want to wear. One of the results? This Oxford button down, that’s supremely soft and not scratchy at all, thanks to a super special, top-secret (yet chemical free!) wash...- $11.85
$39.50- $11.85
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Kids short sleeve oxford shirt
We set out to do the impossible, and create uniform styles that kids will actually want to wear. One of the results? This Oxford button down, that’s supremely soft and not scratchy at all, thanks to a super special, top-secret (yet chemical free!) wash...- $10.20
$34.00- $10.20
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Clearance kids organic pj short in sunrise rainbow stripe
These PJs feature the dreamy softness and just-right stretch we’re famous for, in shorts length to end the season’s nighttime chorus of, “I’m too hot!” (You're welcome.) Fabric: 100% organic cotton rib that's free of toxic chemicals, making it kind on the skin &...- $5.40
$18.00- $5.40
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Clearance kids organic short sleeve pj top in sunrise rainbow stripe
These PJs feature the dreamy softness and just-right stretch we’re famous for, in short sleeves to end the season’s nighttime chorus of, “I’m too hot!” (You're welcome.) Fabric: 100% organic cotton rib that's free of toxic chemicals, making it kind on the skin &...- $5.40
$18.00- $5.40
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Clearance kids organic long sleeve pj top in seasonal colors
A building block of a kid's closet, known for its softness, quality, and colors you can't find anywhere else. Says customer Heather: "These 'jamamas,' as my son calls them, are so great. They fit beautifully. The cotton is SOFT. Super soft. They are warm,...- $4.95
$16.50- $4.95
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Clearance kids organic long sleeve pj top in spring seasonal colors
A building block of a kid's closet, known for its softness, quality, and colors you can't find anywhere else. Says customer Heather: "These 'jamamas,' as my son calls them, are so great. They fit beautifully. The cotton is SOFT. Super soft. They are warm,...- $4.95
$16.50- $4.95
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Clearance kids organic long sleeve pj top
A building block of a kid's closet, known for its softness, quality, and colors you can't find anywhere else. Says customer Heather: "These 'jamamas,' as my son calls them, are so great. They fit beautifully. The cotton is SOFT. Super soft. They are warm,...- $4.95
$16.50- $4.95
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