Toddler & Kids (2-14Y)

A little bit retro, a whole lotta soft. We (like everyone else, we think) can’t stand itchy seams, holey toes, and matching pairs on laundry day, so we made our socks seamless, strong enough to stand up to play, and with heels that are...

A little bit retro, a whole lotta soft, and made with all the kid-friendly details our socks have become favorites for. 83% cotton/15% polyamide/2% elastane Smooth, bump-free toe seams Heels are color-coded by size to make laundry day sorting a breeze Sizes XS and...

A just-right fit with all the kid-friendly details our socks have become favorites for.  83% cotton, 15% polyamide, 2% elastane Heels are color-coded by size to make laundry day sorting a breeze Non-skid soles on sizes XS and soles Fabric: 83% cotton, 15% polyamide,...

A just-right fit with all the kid-friendly details our socks have become favorites for. 83% cotton, 15% polyamide, 2% elastane Heels are color-coded by size to make laundry day sorting a breeze Non-skid soles on sizes XS and soles Fabric: 83% cotton, 15% polyamide,...

A just-right fit with all the kid-friendly details our socks have become favorites for.  83% cotton, 15% polyamide, 2% elastane Heels are color-coded by size to make laundry day sorting a breeze Non-skid soles on sizes XS and soles Fabric: 83% cotton, 15% polyamide,...

A just-right fit with all the kid-friendly details our socks have become favorites for.  83% cotton, 15% polyamide, 2% elastane Heels are color-coded by size to make laundry day sorting a breeze Non-skid soles on sizes XS and soles Fabric: 83% cotton, 15% polyamide,...

A little bit retro, a whole lotta soft. We (like everyone else, we think) can’t stand itchy seams, holey toes, and matching pairs on laundry day, so we made our socks seamless, strong enough to stand up to play, and with heels that are...

The backyard dress is designed for collecting rocks, games of tag, and buzzing around the playground (or anywhere, really). Pairs great with leggings or shorts for layering! 100% cotton slub Back button closure Side pockets Fabric: 100% cotton slub; pre-washed to minimize shrinkage.Feel: Soft...

Step 1: put on dress. Step 2: play outside. 100% cotton slub Back button closure Side pockets Fabric: 100% cotton slub; pre-washed to minimize shrinkage.Feel: Soft with a light and laidback texture. Learn more.Fit: True to size but roomy fit, hemmed above knee.

Customers love our backyard dress so much we decided to put hearts on it. 100% cotton jersey Back button closure Side pockets Fabric: 100% cotton jersey; pre-washed to minimize shrinkage.Feel: Incredibly soft and breathable. Learn more.Fit: True to size but roomy fit, hemmed above knee.

Our customer-favorite backyard dress, in a print inspired by all the brightness and joy of fresh flowers. 100% cotton jersey Back button closure Side pockets Fabric: 100% cotton jersey; pre-washed to minimize shrinkage.Feel: Incredibly soft and breathable. Learn more.Fit: True to size but roomy fit,...

Lightweight, airy shorts that’ll keep kids cool on sweltering days, so they can comfortably embrace the wild and untamed spirit of summer. 100% cotton gauze Functional drawstring for adjustable fit Side pockets Fabric: 100% cotton gauze; pre-washed to minimize shrinkage.Feel: Soft and breezy. Learn...

Lightweight, airy shorts that’ll keep kids cool on sweltering days, so they can comfortably embrace the wild and untamed spirit of summer. 100% cotton gauze Functional drawstring for adjustable fit Side pockets Fabric: 100% cotton gauze; pre-washed to minimize shrinkage.Feel: Soft and breezy. Learn...

Tell me you love bugs with a tee that doesn’t say, “Bugs Rule!”100% cotton slubFabric: 100% cotton slub; pre-washed to minimize shrinkage.Feel: Soft with a light and laidback texture. Learn more.

These “toddler and mom approved” (customer Danielle W.’s words, not ours) undies are soft, stretchy, and smooth. We also designed them to be especially easy for kids to get on and off by themselves! 95% cotton/5% spandex Smooth, flat seams No-roll waistband Fabric: 95%...

Meet your kid's new favorite underwear: simple, colorful, and made with smooth seams and a soft waistband for everyday comfort. 95% cotton, 5% spandex Snug but comfy fit Smooth, flat seams No-roll waistband Fabric: 95% cotton/5% spandex; machine washable.Feel: Snug but comfy fit with...

These “toddler and mom approved” (customer Danielle W.’s words, not ours) undies are soft, stretchy, and smooth. We also designed them to be especially easy for kids to get on and off by themselves! 95% cotton/5% spandex Smooth, flat seams No-roll waistband Fabric: 95%...

Gear up for all-day fun in the sun with these quick-drying board shorts, with rainbow stripes that mix-and-match with all their other Primary swim. 100% recycled polyester Knit boxer brief FlexLiner: 94% recycled polyester, 6% spandex; chafe-free, soft, light, and breathable for all-day fun UPF...

These “toddler and mom approved” (customer Danielle W.’s words, not ours) undies are soft, stretchy, and smooth. We also designed them to be especially easy for kids to get on and off by themselves! 95% cotton/5% spandex Smooth, flat seams No-roll waistband Fabric: 95%...

These “toddler and mom approved” (customer Danielle W.’s words, not ours) undies are soft, stretchy, and smooth. We also designed them to be especially easy for kids to get on and off by themselves! 95% cotton/5% spandex Smooth, flat seams No-roll waistband Fabric: 95%...